This summer has been packed with various assignments, and I’ve done a fair bit of traveling for work, both in and around Illinois, as well as in Michigan, Indiana, and Minnesota. But in June, the third largest grocery store chain in the country, ALDI, contacted me to talk about shooting some video for their website. And it turns out the site they chose to do all the shooting at was my local ALDI, just five minutes up the road.
The job called for shooting several scenarios throughout the store, highlighting different aspects that make ALDI unique: their 25¢ grocery cart deposit, some of their special product lines, and several of their money saving programs that keep their prices lower than the competition, like having shoppers pack their own bags.
We squeezed a lot into the five hour shoot, starting at 6:30am when there were no customers around, using models as shoppers. Later, it was a challenge to not have recognizable “real” shoppers in the shot, though they pasted signs all over to let them know it was a possibility. We shot in 4K resolution, to output later to 1080p, and the clips will be used on an updated version of their website in the near future.